How Are You Celebrating This Summer?

With summer well and truly underway, it’s time to start celebrating every little (or big!) moment with our loved ones like never before. To help us support our belief that we should treat all occasions this summer like they’re our first, we conducted some research to see how many occasions and events we missed out on in the past year.

We asked a sample of 2000 adults across the UK to take part and discovered that 80% agreed that they took the freedom of their daily life for granted before the lockdowns. More than three quarters also agreed that doing big events such as baby showers or weddings over Zoom (or similar) can’t compare in any way to doing them in real life. Discover the other interesting facts and statistics from our research below.

Whatever the occasion, remember to celebrate this summer like it’s your first! Check out how some of our customers have been celebrating and read about their Summer of Firsts.