The Lowdown on QR Codes

Adding video to your photo products is simpler than it sounds. Rather than embedding the video directly into a tangible product (for example, by having a digital screen as part of your product), a personalised QR code is automatically integrated into your design when you create with the CEWE Creator Software. When scanned with a smartphone or tablet, the QR code instantly links people to your video online.

This seamless integration means your videos stay accessible with a quick scan while your product remains perfectly polished and timeless.

Videos go beyond what photos can communicate. They help you capture motion, sound, and deeper emotions. By pairing video with your favourite CEWE photo products, you can:

1. Enhance storytelling: videos help you express the moments behind the photos, offering greater depth and insight into your story.
2. Create surprises: imagine giving a keepsake that contains an unexpected hidden video, such as a wedding toast, a child’s birthday wish, or a heartfelt travel diary reflection.
3. Build deeper connections: sharing sounds, laughter, and movement adds an extra layer of authenticity and emotional connection that photos can’t capture alone.

Looking for inspiration on how to use video content in your photo products? Here are a few ideas to get you started:

• Capture travel moments: pair your favourite travel photos with a video diary or highlight reel to tell the full story of your adventure.
• Preserve milestones: use video QR codes to celebrate milestones like weddings, birthdays, graduations, or first steps, combining photos with heartfelt moments in motion.
• Create gift-worthy surprises: transform personalised gifts into interactive experiences by adding video messages. Whether it’s a loving family message or a riddle leading to a bigger surprise, the possibilities are endless.
• Relive events: feature highlight reels from special events like holidays, anniversaries, or gatherings, ensuring that the sounds and actions behind the still images are never forgotten.

To make the most of your video-enhanced photo products, keep these tips in mind:

• Double-check before printing: always scan your QR codes in preview mode to confirm they link correctly to your video before finalising your design.
• Decide on a teaser vs. surprise: choose whether to include a filmstrip preview beside your QR code for a “sneak peek” or leave the filmstrip off entirely to make the video content a surprise.
• Include context for QR Codes: consider adding text near the QR code to give viewers a hint of what to expect, such as “Scan to watch our wedding vows” or “Tap to see the full celebration!”

Getting started is easy with the free CEWE Creator Software. You’ll have full flexibility to customise your product and integrate video with just a few clicks.

Want to see how it works? Check out our in-depth guide to adding video to your photo book for step-by-step support. The functionality is largely the same so you'll be able to follow most of this tutorial no matter what product you are creating in the Creator Software.